The Business Technology Center, located in a former mattress factory, is a technology incubator providing affordable laboratory, office, meeting space, and business counseling to start-ups evolved from, or with connections to University research. A significant design challenge was to create an image for the facility. The new entry piece defines the project and provides connectivity and clarified circulation through the existing and new functions. Offices, conference rooms, and laboratories become small buildings within the shelter of the large warehouse space, achieving closure where necessary and welcoming daylight brought in by skylights and monitors. As in the planning of a town, the smaller buildings are organized into neighborhoods according to function, and connected by interior streets to a central square – an essential social unifier that supports this community of entrepreneurs.